May 2021

Definitive Guide Series: Video Conferencing Best Practices

Leave a Comment / Uncategorized / By admin

Definitive Guide Series: Video Conferencing Best Practices How to Take Advantage in a Post-COVID Normal As we emerge from COVID, a positive change for the world is the emergence and acceptance of Video Conferencing. For those early discovery calls, rather than wondering if your client was surfing YouTube or Facebook while you asked probing and …

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Definitive Guide Series: Ideal Customer Profile

Sales Planning / By admin

Definitive Guide Series: Ideal Customer Profile The most important project a sales leader can undertake is creating an Ideal Customer Profile (ICP). This process will help you understand your customer, your product, and how the two mesh so that you can attract, close, and retain customers for life. An all-encompassing endeavor, creating an ICP involves …

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